Most risk analysis procedures are really a way for some people to think clearly about the risks to which they will subject other people. People who are doing a risk or safety analysis are usually those hired by the company to protect itself from risk. There are mixed motives here: by protecting themselves from risk, they also protect the safety of those in using their products.
Ford Motor Company made itself infamous by explicitly comparing risk to the company (in dollars lost from lawsuits) to risk that consumer faced (from inadequate design of gas tanks in the Pinto). They decided that it would cost less to pay the lawsuits than to fix the car. Here the calculations were all financial. But it is at least up for debate whether all companies make decisions in this manner. In many, the motives are mixed: protection of the company and safety of the consumer.
Example risk analysis procedure